Product and Service Innovation

This one-day seminar turns brand values into actual product and service experiences. This requires to take multiple perspectives at once: the design and technology, but first and foremost the users of the brand. To strategically define products and services that reflect core brand values is a task for product managers, but also for designers, developers and especially founders. This seminar uses practical methods from Design Thinking but also collaboration methods like Liberating Structures that participants will have no trouble transferring into their day job.




Prenzlauer Berg, Berlin


Costs include the seminar, material as well as lunch, snacks and beverages.

Aim of the seminar

In this seminar you’ll learn how to design and develop a coherent product-service-system that considers both user needs and brand values. This requires both a strategic perspective on the overall system, but also a pragmatic approach to quickly turn ideas into tangible prototypes. We’ll use a hands-on process that can easily be transferred into your job profile.

This seminar is tailored to…

  • Product Managers
  • Innovation Managers
  • Project Managers
  • Developers
  • Founders
  • Intrapreneurs


  1. Doing the right thing: Uncovering user needs

    You’ll learn how to work with user needs without starting a month-long research project upfront.

  2. At the right time, at the right place: Identifying relevant moments

    You’ll learn how to strategically select the most relevant moments of a customer journey.

  3. From problems to ideas: Turning potential into concepts

    You’ll learn methods to frame a challenge and turn it into an idea concept.

  4. Seeing is believing: Turning potential into concepts

    Pick a prototyping method that helps you getting your idea out and learn as much as you can.

  • Make use of user needs and select appropriate research methods when budget and time are tight
  • A solid set of strategic methods to create product and service experiences
  • Learn how to prioritize quickly and strategically
  • Additions to your methodical skillset to work with diverse groups effectively


  • Anja Kässner

    Anja Kässner is a Digital strategist and facilitator, the founder of She has previously worked at several international agencies as Strategist and Experience Designer. She currently teaches at FOM University of Applied Sciences and DAPR, German academy of Public Relations.

Book now

  • 15.11.2019

    per attendee (excl. 19% VAT)
    Early Bird Offer
    Book now

Your contact

Aline Bonvillain

think moto academy
Saarbrücker Str. 24 - Haus A
T +49 (0) 30 4404 8118


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We are think moto

think moto is a design and innovation agency for products and brands. The team around Katja Wenger and Marco Spies helps companies and organisations in the digital transformation. think moto works with startups, medium-sized companies and leading brand companies on innovative, human-centered business models, products and brand identities. The agency's clients include Audi, Volkswagen, Lufthansa, Miles and More and many others.

think moto

Saarbrücker Str. 24
10405 Berlin

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