Neo-ecology—a trend that forces companies to rethink their strategies in all areas of society. This trend is not only about sustainability, but about developing products and services around the world’s ecosystem rather than excluding it. Environmental awareness is evolving from an individual lifestyle to the basis of a new global identity, a “we” identity.
Where is the journey going, and how does it affect us?
In the two-day Designing the Future workshop, you will learn methods and tools to help you explore future trends and develop creative and user-centric solutions for companies and their brands. In a small team, you’ll apply what you’ve learned and develop a sense for how to react to mega trends in order to future-proof your business. Because only those who will adapt early and identify opportunities in mega trends will be able to positively shape the world we live in.
You will learn to understand the impact of neo-ecology from a business, brand and user perspective.
First, we discuss the trend and its influencing factors, identify the needs of potential users and the respective brand, and outline initial future scenarios.
Based on this, we move on to idea generation. We use various creativity techniques and future thinking methods, develop a whole range of ideas, sort and group them, and finally select the most promising ones. We implement these in the form of rapid prototypes, making the future scenario tangible.
The think moto Branded Interaction Design (BIxD) process serves as a basic guideline for our future scenario exploration.
You will get an onboarding to the megatrend neo-ecology. In a group, you will develop a Future Brand, Future Personas, and then develop future scenarios for them.
Based on the insights from the Discover phase, we will use the method of the Futures Wheel to explore the primary and secondary effects of the Neo-Ecology trend on the Future Brand and, based on the insights, generate the first wild ideas, which will then be prioritized and evaluated.
Now it's about making the selected idea tangible through a simple prototype. We'll provide you with approaches and come to an end with an outlook - To what extent can the collected experience be scaled and applied to your situation? What are the next steps?
Teresa is a user experience designer at think moto. Through user research and User Centric Design methods, she has created digital products and experiences for brands such as MAHLE, Continental and Greenpeace.
"My work is Inspired by humans and our environment, supported by technology"
Marie is an experienced future-orientated Design Thinker and works as a Senior Experience Strategist at think moto. She is focused on the optimisation of user experiences and brand strategies. Since she comes from a design background she works as an ideal intersection between design and strategy.
"I don't like to be unprepared. I like to work for a purpose. I'll try to learn something new - every day. We don't even know, what we don't know yet."
think moto is a design and innovation agency for products and brands. The team led by Katja Wenger and Marco Spies supports companies and organizations in their digital transformation.
think moto works with start-ups, medium-sized companies and leading brands on innovative, user-centric business models, products and brand identities.
The agency's clients include Audi, Volkswagen, Lufthansa, and Miles and More, among others.
Saarbrücker Str. 24