Designing coherent digital touchpoints in the sense of a brand presents companies and agencies with ever new challenges: The brand-compatible development of interactive applications goes far beyond visual design - complex user experience designs require a workflow that closely interlinks conception, design and development and includes consistent prototyping and testing.
The goal of Branded Interaction Design is to create a user-centric brand experience across multiple brand contact points. Brands must be alive, constantly changing. This is why flexible, identity-creating design systems are replacing the classic logo-centered corporate design. The spectrum of brand signatures to be designed is expanding. The workshop shows how to master the complex and multidisciplinary task and how to keep an eye on the needs of the users as well as on the personality of the brand.
All participants are asked to bring a face mask and of course we will comply with the hygiene and distance rules on site.
What challenges do digital transformation pose for brand development and management? What are Living Brands? Why is it important to create Living Brands?
Presentation of the entire process and the "5 D": Discover, Define, Design, Deliver and Distribute. What is particularly important in the individual process steps? How can you work agilely within the process and in design sprints?
Exemplary methods to understand the central aspects of the BIxD process, business, user and brand. Elevator pitch, personas, brand personality, brand archetypes. Brand filters and moodboards.
How do we transfer the insights from the Discovery into brand filters and moodboards?
Practical examples for different touchpoints: Website/App-Pattern, VR-Pattern, Voice-Dialogue: brand specific design.
What does a design system include? How do I organise and systematise design patterns in a pattern library?
How do we keep the brand alive? What changes do we need in the company to lead brands agilely into the future?
Katja Wenger is an interface and brand designer and advises companies on brand and product innovation. Before founding think moto, she worked as art director for renowned digital and design agencies such as Pixelpark, MetaDesign, Jung von Matt/Next, Saatchi & Saatchi, Peter Schmidt Group and Aperto and was responsible for numerous national and international digital brand presences. Katja Wenger is a member of the Deutscher Designer Club (DDC).
Marco Spies is an interaction designer and brand consultant. Before founding think moto, he worked as a concept developer at Pixelpark, creative director at Neue Digitale (later Razorfish) and executive director interactive at the branding agency Peter Schmidt Group (BBDO). He is co-founder of the e-travel start-up flyiin. Marco Spies has been honorary professor for Branded Interactions and Flexible Identities at HAWK Hildesheim since 2017.
think moto is a design and innovation agency for products and brands. The team around Katja Wenger and Marco Spies helps companies and organisations in the digital transformation. think moto works with startups, medium-sized companies and leading brand companies on innovative, human-centered business models, products and brand identities. The agency's clients include Audi, Volkswagen, Lufthansa, Miles and More and many others.
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