Cookie Warning
We use cookies in order to be able to optimize and continuously improve our website. By continuing to use the website, you agree to the use of cookies.
FUNDAMENTALS
Branded Conversations—Chatbots and Voice Assistants for Brands
Paul Krizsan, Director Conversational AI
Chatbots and voice assistants are becoming increasingly important for brands. In order to be unmistakable, they need their own personality that is at the same time appropriate for the brand.
In the workshop, you will learn how to develop a bot personality that fits the brand, how to transfer business requirements and use cases into intents and how to write the first chatbot dialogues.
Book now!
THE OUTCOME
Goal of the seminar
Familiarize yourself with the process of Branded Conversation Design and how to apply it. In the full-day hands-on seminar, you will analyze user and business requirements, use tools from psychology including Big Five and archetypes to develop the chatbot personality from a brand perspective, and use storytelling principles to write sample dialogs for chatbots and voice assistants.
Upon completion of this course, you will be able to develop a brand-relevant bot personality and write chatbot conversations.
Course Topics.
- Chatbot
- Bot
- Conversational Design
- Bot Personality
Who can benefit?
- Marketing Manager
- Brand Manager
- Project Manager
- UX Designer
- Conversational Designer
- Business Development
- Authors
- Writers
What you will learn
-
Introduction to Conversational Design and Bot Basics
You will learn the basic principles of bot development and conversational design.
-
Set-up and Discovery for Branded Conversations
You will start by learning how to set up a conversational design project, understand requirements from a user and business perspective, and how to align your chatbot with the brand.
-
Define the Personality of the Chatbot
Now you will define the personality of the chatbot to match the brand. For this purpose, you will define its role in the respective scenario and determine its knowledge and skills. You will do this using tools from psychology and storytelling techniques.
-
Writing Sample Dialogs
Next, you will write sample dialogs for the chatbot—based on the essential use cases—and learn how to empathize with both the user and the chatbot. You will turn use cases into dialogs and develop a feeling for what it takes to generate good intents.
Your coach
With various conversational projects for clients such as Audi and lexoffice since 2018, Paul Krizsan has gained experience with long-term, innovative and holistic projects in the field of voice and chat offers.
-
Director Conversational AI, think motoPaul Krizsan
As Director Conversational AI at think moto, Paul is responsible for branded chatbots and leads the Conversational Team at think moto. Paul has been moving digital touchpoints into other spheres for 4 years. For clients such as Volkswagen and Audi, he has created design patterns for virtual, augmented and mixed reality applications or implemented conversational AI experiences in the area of voice and text.
The innovation potential for companies through new technologies is enormous. That's why Paul celebrates hybrid interfaces that give users and brands sustainable interactions with added value.
Next Course Dates
There are no dates available at the moment.
We are think moto
think moto is a design and innovation agency for products and brands. The team led by Katja Wenger and Marco Spies supports companies and organizations in their digital transformation.
think moto works with start-ups, medium-sized companies and leading brands on innovative, user-centric business models, products and brand identities.
The agency's clients include Audi, Volkswagen, Lufthansa, and Miles and More, among others.
