FUNDAMENTALS

Branded Conversations – Discovering your Conversational Potential

Paul Krizsan, Director Conversational AI

Chatbots and voice assistants are becoming increasingly important for brands. In order to be unmistakable, they need their own personality that is at the same time appropriate for the brand.

In the workshop, you will learn how to develop a bot personality that fits the brand, how to transfer business requirements and use cases into intents and how to write the first chatbot dialogues.


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Goal of the seminar

Familiarize yourself with the process of Branded Conversation Design and how to apply it. In the full-day hands-on seminar, you will analyze user and business requirements, use tools from psychology including Big Five and archetypes to develop the chatbot personality from a brand perspective, and use storytelling principles to write sample dialogs for chatbots and voice assistants.

Upon completion of this course, you will be able to develop a brand-relevant bot personality and write chatbot conversations.


Course Topics.
  • Chatbot
  • Bot
  • Conversational Design
  • Bot Personality

Course Details

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Who can benefit?
  • Marketing Manager
  • Brand Manager
  • Project Manager
  • UX Designer
  • Conversational Designer
  • Business Development
  • Authors
  • Writers

What you will learn

  1. Introduction to Conversational Design and Bot Basics

    You will learn the basic principles of bot development and conversational design.

  2. Set-up and Discovery for Branded Conversations

    You will start by learning how to set up a conversational design project, understand requirements from a user and business perspective, and how to align your chatbot with the brand.

  3. Define the Personality of the Chatbot

    Now you will define the personality of the chatbot to match the brand. For this purpose, you will define its role in the respective scenario and determine its knowledge and skills. You will do this using tools from psychology and storytelling techniques.

  4. Writing Sample Dialogs

    Next, you will write sample dialogs for the chatbot—based on the essential use cases—and learn how to empathize with both the user and the chatbot. You will turn use cases into dialogs and develop a feeling for what it takes to generate good intents.

Your coach

With various conversational projects for clients such as Audi and lexoffice since 2018, Paul Krizsan has gained experience with long-term, innovative and holistic projects in the field of voice and chat offers.

  • Director Conversational AI, think moto

    Paul Krizsan

    As Director Conversational AI at think moto, Paul is responsible for branded chatbots and leads the Conversational Team at think moto. Paul has been moving digital touchpoints into other spheres for 4 years. For clients such as Volkswagen and Audi, he has created design patterns for virtual, augmented and mixed reality applications or implemented conversational AI experiences in the area of voice and text.

    The innovation potential for companies through new technologies is enormous. That's why Paul celebrates hybrid interfaces that give users and brands sustainable interactions with added value.

  • "This interactive course really helps to become familiar with the tools and principles for building world class conversational experiences. A must for any marketer or strategist in the modern age of conversational commerce."

    Rolph Danko, Director LivePerson Institute

  • "The chatbots from think moto stand out above all because they were developed based on the brand personality. As a result, they create a very special experience for our customers and fit seamlessly into the customer journey."

    Robert Koch, CEO International Growth Partner

Next Course Dates
There are no dates available at the moment.

We are think moto

think moto is a design and innovation agency for products and brands. The team led by Katja Wenger and Marco Spies supports companies and organizations in their digital transformation.

think moto works with start-ups, medium-sized companies and leading brands on innovative, user-centric business models, products and brand identities.

The agency's clients include Audi, Volkswagen, Lufthansa, and Miles and More, among others.

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Note on the seminar program

Due to the current Covid-19 situation, we have taken the classroom courses out of the program. However, we can offer individual trainings and workshops online upon request. For more information, please visit the course detail pages. Stay safe and healthy!

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